Viral video produced by Pepsi Max's marketing team. NBA Rookie of the year Kyrie Irving plays "Uncle Drew" in this Pepsi Max marketing campaign. From a marketing standpoint some things can definitely be taken away from this video. With over 10 million vie...    [More]

Viral video produced by Pepsi Max's marketing team. NBA Rookie of the year Kyrie Irving plays "Uncle Drew" in this Pepsi Max marketing campaign. From a marketing standpoint some things can definitely be taken away from this video. With over 10 million views in the first three weeks, Pepsi Max had no plans of bringing the video into the commercial market. But with the sudden popularity of the video it is currently being featured as an advertisement in this year's NBA finals. 

Here’s the premise of the original five-minute ad: A young basketball player in New Jersey brings his ancient, bespectacled and grey-bearded Uncle Drew along for some evening pickup games. At first Drew performs as expected — little mobility, atrocious bricks and general incompetence. Then he starts to loosen up, banging jumpers, handling the ball like a yoyo and rising for ferocious slams as flabbergasted defenders and spectators stare on in disbelief.

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