Article featured in the Sunday June 24th edition of The New York Times titled "The Road to the Ironman." The stroy gives readers a description of what the New York-area triathlon will be and focuses on one man, Guy Adami, a veteran of Wall Street who will instead of a midlife crisis, take on a midlife challenge.

Love the heading of the article: "The New York-area triathlon will be 140.6 miles of pure torture. Yet its 3,000 spots sold out in less than 10 minutes." Perfect summation of what triathlons are becoming and the popularity of the rising sport culture.