It's a blessing, man," Rose told ESPN reporters about the deal before the NBA All-Star game this weekend. "Definitely a blessing. They've been with me, they stuck with me from the beginning and I'm happy that I'm a part of them for the rest of my life."

That's the comment from Derrick Rose, Chicago Bulls point guard, on the announcement that he signed a "lifetime agreement" with Adidas in an endorsement deal worth as much as $250 million... Just goes to show how much money a sport company can make off an endorsement when one considers that Derrick will probably retire from the NBA within 5-6 years! Now 23, at 28 or 29 years old, it will be harder and harder to compete with younger, stronger generations of players that are following him into the pro ranks.

http://www.sportspromagazine.com/news/rose_signs_blockbuster_lifetime_deal/